In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no more exists, and other facts concerning modern-day B2B marketing. We review exactly how the buying journey is now completely fragmented and also the manner in which community structure can assist marketing experts take back control of the discov

Mark Donnigan: It's going great, Ben. I am so happy to be below on your program.Ben: Absolutely. We're satisfied to have you on the program. Particularly provided the significance as well as the urgency of the subject we're going to be taking on over the program of this conversation as well, which is one that I think is actually under-discussed. On